Modern, Elegant, Wedding Flowers at Kimpton Fitzroy | London Wedding Florist

By Your London Wedding Florist

Jana and Jani recently celebrated their first wedding anniversary — the perfect moment to reflect on their beautiful wedding at Kimpton Fitzroy London. I had the joy of being their London wedding florist, creating a modern, earthy floral design that truly brought their vision to life.

If you’re in the midst of planning your own celebration and are drawn to natural, elegant flowers with thoughtful design, I hope this post offers inspiration — and a glimpse into what’s possible when you work with a London wedding florist who truly cares about the details.

A Warm, Earthy Colour Palette With Beautiful Texture

From the beginning, Jana and Jani were drawn to neutral, earthy wedding flowers. We curated a warm, textural colour palette of ivory, cream, beige, brown, peach, and champagne, interspersed with lush, green foliage to complement the historic charm and golden details of the magnificent Kimpton Fitzroy.

We chose a selection of premium blooms — Café Latte, Playa Blanca, and Quicksand roses, ruffled Lisianthus Alissa, scented Matthiola, and rich chocolate Lisianthus — to create arrangements full of texture, warmth and flow. Everything was styled with intention, for a look that felt timeless, modern, and effortlessly elegant.

Ceremony Flowers at the Kimpton Fitzroy

The ceremony took place in front of a beautiful, expansive mirror, where the couple exchanged vows framed by two gold pillar frames overflowing with flowers. These 'deconstructed' floral columns added a modern elegance to the setting while creating a beautiful focal point for their vows.

Two textural floral arrangements graced the registry table, carefully designed to be repurposed later in the day to maximise their beauty and your floral investment.

Floral Design for the Wedding Reception

For the reception, we planned every detail to create an elegant and romantic atmosphere. Jana and Jani sat at the head of a long top table, with the ceremony flower pillars thoughtfully repositioned behind them to create a stunning frame throughout dinner and speeches.

The top table was decorated with medium-sized floral arrangements in soft, neutral-toned ceramic vessels, nestled between the venue’s candelabras. We added smaller frog vessels and ribbed, ceramic bud vases, all filled with lush, natural blooms that echoed the ceremony design.

The registry table florals were reused at the ends of the top table — a simple yet impactful way to keep the floral story cohesive and elegant.

On the guest tables, we alternated between full, medium-sized centrepieces on some tables, and neutral ceramic bud vases surrounding the candelabras on the others — all in the same earthy, neutral palette.

This balance helped us create a relaxed yet elegant and romantic mood, and a beautiful, cohesive look across the space — one of the many things I love crafting as a London wedding florist.

Repurposing Ceremony Flowers - Elegant and Intentional

All of Jana and Jani’s ceremony flowers were repurposed to frame the couple during speeches and throughout the reception, surrounding them and their loved ones with elegance and floral abundance.

As a London wedding florist, I’m a huge advocate for repurposing your ceremony flowers to maximise your investment while ensuring your wedding feels floral-rich from ceremony through to the dance floor. With intentional planning and thoughtful design, you can use your flowers throughout the entire day, elevating every moment. If you'd like to learn more, I’ve written a dedicated blog post on the topic here.

Looking for a London Wedding Florist?

If you’re currently planning your wedding and looking for a London wedding florist who will take the time to understand your vision, bring creative ideas to the table, and care about the details as much as you do, I would love to hear from you.

It’s truly a joy to design floral experiences that feel personal, heartfelt, and intentional. Every wedding is unique, and every couple deserves flowers that reflect their story.

Feel free to get in touch if you’d like to chat more about your plans — or follow along on Instagram for behind-the-scenes glimpses, floral inspiration, and more.

See you soon! :)

Venue: Kimpton Fitzroy London

Photography: Nataly J Photography